Now booking — Winter 2026 Music Video Workshop tour

Create the things,
the people won't forget.

Trends may get views, division will cause attention but Authentic Story lasts forever.

Presented with
RED Digital Cinema
Zoom Audio
Nikon
WHAT DO YOU NEED

Two disciplines. One mission.

01 — Producing Since 2000

Stories that outlast the algorithm.

You want the best produced content that doesn't care about algorithm but actually what makes meaning?

  • Music videosArtist-led
  • Feature documentariesLong-form
  • Brand filmsFounder-led
  • Commercial & campaignSelect
Start a project
02 — Training & Workshops June 2026

Training for the fewer, better makers.

Masterclasses and in-person intensives for creatives ready to graduate from content to craft. No fluff, just the good stuff.

  • Four-night Australia tourJune 2026
  • Producers intensiveIn-person
  • One-on-one mentorshipBy invitation
  • Presented with RED · Nikon · Zoom AudioPartners
See the tour
Philosophy
Creatives don't need to make more content — they need to make fewer, better things.
Peter John — Founder, Director
The backstory

Twenty-five years on the road with some of the world's best artists, bands, and surfers. One observation never changed: Trends may get views, division will cause attention but Authentic Story lasts forever.

Cine Artistlabs is what happens when you spend a quarter-century watching the thing on the other side of the lens: people making the work they'll be remembered for and work for those watching who are transformed by it. The world is telling us to make more noise, make more things, get more attention. But that never works, never satisfies and never ends.

We need more creatives making fewer better things.

Story builds legacy. Everything else is just noise.